In this article I am going to tell you that what are the Marketing fundamentals I have segregated these fundamentals in 9 points for your better understanding.
Here we go-
1. Law of Marketing
As we know that sales is a subset of Marketing, But a lot of people confused in between Marketing and sales. Both are different and having their own use. We cannot market any product but we can sell any product.
Marketing is not just about selling, it is also about keeping an existing customer Happy by communicating with them so that they can remain a customer for life.
Marketing is not only sales but it also includes promotion, advertising, customer relations, personal brand, copyright. These all are the components of marketing.
Here are some modern Marketing concept
1) Email Marketing
2) Content Marketing
3) Social Media Marketing
4) Online video Marketing
5) Influencer Marketing
6) Public Relation
2. Building a strong brand
Don’t be the №1 be the only one.
There are N number of well-known brands like Starbucks, KFC, and McDonald’s and so on.
Do you think these brands become a strong brand or well-known overnight or in a day.
Absolutely big No
As per my survey only viral video of your products can give high jump in the share value of company but which will not be sustain for longer periods of time.
You have to work on your products.
You have to make a segment of your customer
You have identified your target audience
You have to make a great product/service for customer that they are highly needed.
And the last but not least you have to work on ethics or moral values.
I am sharing an example of the world iconic brand- Starbucks
Founded in 1971 in the city of Seattle, USA. The brand has changed the way of world drinking coffee outside home and work. Starbucks has been responsible for creating the concept of a third place between home and work where people can relax, enjoy a cup of coffee.
3. The importance of Communication skills
Communication means not only language but to understand and speak a particular language. We should have knowledge of specific language.it doesn’t mean that we should have a great vocabulary or big words. We can communicate with the help of simple words.
Just like me
Here you have read my article and you just caught some simple sentence because your understanding is matters.
In the field of marketing, we write a blog or article, drafting email for client, creating social media content we need to communicate via language.so we should be proficient in any specific language.
No matter how good product have you made but in some certain criteria you might have communication skills.
If you learn the communication skill. Then you must read, read, read and write whatever you have read.
Write like you talk.
Watch some comedy shows such as The office, Friends and so on.
4. Traditional vs Digital Marketing
We all are aware of that Marketing trends in today’s era, how digital marketing takes place of traditional marketing. But traditional Marketing have their own usage. The marketer have now shifted from traditional Marketing to digital marketing for promoting their products or services.
Digital Marketing has become handy and the marketers can grab the attention of consumer more easily.
Common Traditional Marketing method include
1) Directly mailed podcast, Coupon and information packets
2) Television and Radio commercials
3) Newspaper or Magazine
4) Billboard and Fliers
5) Telephone call and Text notifications
Common digital marketing method include
1) Content Marketing
2) Email Marketing
3) Social Media posts
4) Affiliate Marketing
5) Search engine optimization
6) Website content
7) Clickable ads
5. Direct Response Marketing
Direct Response Marketing offers a convenient, low cost option that often produces rapid responses from consumers
Most people run ads. They do not have an idea if the ad works or not.
For instance- An ad in the newspaper with a phone number to call.
Direct response marketing is a marketing tactic that demands a quick response from consumers who are exposed to it. The goal with direct response marketing is to convince consumers to call a number, visit a website URL, or take some other desired action.
Direct Response Marketing is when an organization communicates directly to a preselected customer.
6. CATT Marketing Funnel
Where (^) is a power
and n is niche which you want to select
N stands for niche which should be unique offering to your customer. You have to find out niche in the market.
C stands for content. Your attractive content always attracts from niche and create wealth for you. Create attractive content, blogs, Email, videos, podcast, webinar, post and much more to generate leads.
A stands for Attention. To get high traffic with the help of SEO, social Media, Paid ads and referrals.
T stands for Trust. Built among your audience with the help of Automation.
T stands for Transaction. Convert leads into customer with natural sales method.
7. Integrated Digital Marketing
Integrated Digital Marketing is a combination of all types of Marketing.
Many marketer focus on content marketing to generate prospect but not happen.
Some marketer collect bunch of email and target through email list but not generate a single customer in their sales pipeline.
So we have to focus on every level of Marketing then we will get something.
This diagram depicts that how content marketing, paid Marketing, SEO, social media marketing, email marketing, all are connected to one another.
8. How to choose the right niche
The best way to find your niche is to know three things-
Do you have a talent or skill?
Are you passionate about that skill?
Is there any space in the market where you can showcase your skill?
If you have all the answers then you the one who can sustain in the market.
9. Personal brand: Mass Trust Blueprint
The best Known will always beat the best.
People don’t do business with companies. They do business with people they like.
Even big companies have people whose personality serve to advance their brand’s mission.
Apple had Steve jobs, Tesla has Elon musk and virgin has Richard Branson.
Let’s talk about evolution of personal brand using Mass Trust Blueprint:
There are six steps in the evolution process
1) Learn: You learn new skills through understanding the concepts, remembering the facts, and practicing the procedures.
2) Work: You have to implement your newly learned skills at work. By implementing these skills in real world would help you to master them.
3) Blog: You should always try to put all your work and experience in the form of a blog. When you write, you understand it better, you will also start building your personal brand.
4) Consult: You have become a personal brand by writing a blog. It’s time to start consulting other people or businesses instead of working for them.
5) Mentor: Now, You can mentor others who want to become like you. Mentoring others will increase your understanding of that topic to a new level.
6) Start-up: It’s time to start your own product or service business with the understanding that you have developed about the market, the problem and your own skills.
I hope you enjoyed while reading this article.
What do you think this article informative or not.
Please mention positive views about this article in the comment box. Your feedback is very useful for me to improve myself.
(Note-This is the part of Digitaldeepak.com)